Really, That Is Why I Picked This Product?

As I traveled down Highway 50 this week, my course of study has been “Why We Buy” by Paco Underhill . This is another one of those “textbooks”  that I picked up through a program called 3Leaf Group www.3leafgroup.com,  by the way their tag line is “learning in the fast lane” this is definitely true in my university on wheels.   They provide books on demand so I’m able to download them to my iPhone. You don’t need an iPhone to use this service, just a device to download. If you desire to get the cassette or CD versions from the 3Leaf Group you’re able to do that.

Back to the textbook. This book was written in a few years back, and like all textbooks has been revised to keep current with the trends. In it are strategies, secrets and suggestions on how to measure customer interaction with the products by the way they are displayed in the stores.   Many of the stores mentioned by the “professor” you will recognize.   You will also recognize how you have followed their leadings to make a purchase. The textbook deals predominantly with retail marketing. This is not my profession but I still found it very interesting while learning how the psychology of store layout plans work. This is another example of why I say this is my university on wheels.  The 3Leaf Group has a variety of subjects that you would be able to learn.  

The 3Leaf Group selections are categorized in I will call genres. The catalog is web-base. You make your selection,  if you desire to get “on demand”  they are placed in your que for immediate use.  If you want a CD or Cassette version 3Leaf Group will mail it to you and include a return package.  This  is a free service made available by my employer . If you cannot access 3Leaf Groupl I would suggest checking with your local library.  The library in my town has ability to provide you with a similar service all for the price of a library card.

Until Next Time - Listen & Learn!